Privacy Policy

Carolina Advanced Medicine respects your privacy and is committed to protecting the information you share with us. This Privacy Policy explains how information may be collected, used, and disclosed when you visit our website, contact our office, or submit information through our website.

This Privacy Policy applies to information collected through the Carolina Advanced Medicine website. Certain health information may also be protected by the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). Our use and disclosure of protected health information is described separately in our Notice of Privacy Practices.

Information We Collect

We may collect information that you choose to provide to us, including your name, telephone number, email address, appointment or consultation information, and information you submit through website forms.

Depending on the form you complete, you may also choose to provide information about your symptoms, health concerns, or other information related to your care.

We may also automatically collect limited information about how visitors use our website, such as:

• Browser and device information
• Approximate geographic location
• Pages viewed
• Referring websites or advertisements
• Dates and times of visits
• Interactions with website features

This information may be collected through cookies and similar technologies.

How We Use Information

We may use information collected through the website to:

• Respond to questions and requests
• Contact you regarding a consultation or appointment
• Provide information about our services
• Operate and improve our website
• Understand how visitors use our website
• Measure the effectiveness of our advertising
• Protect the security and integrity of our website and systems
• Comply with applicable legal and regulatory requirements

Information you provide about your health or symptoms is used for purposes related to your inquiry, consultation, or care and is not used to create advertising audiences.

Website Forms and Health Information

When you submit information through forms on our website, that information may be used to respond to your inquiry, manage consultations or appointments, and support related communications.

Some forms may allow you to provide information about your symptoms, health concerns, or other information related to your care.

We may use service providers to support these functions. When protected health information is handled on our behalf, we use appropriate agreements and safeguards as required by applicable law.

If information you provide to Carolina Advanced Medicine constitutes protected health information under HIPAA, our use and disclosure of that information is governed by HIPAA and our Notice of Privacy Practices.

If there is a conflict between this Privacy Policy and our Notice of Privacy Practices regarding protected health information, the Notice of Privacy Practices controls.

Analytics and Advertising

We may use services such as Google Analytics to understand general website traffic and how visitors interact with our website.

We may also use Google Ads and related technologies to measure advertising performance, understand whether advertisements lead visitors to our website, and improve our marketing.

These services may use cookies or similar technologies and may receive information such as browser type, device information, website interactions, referring pages, and advertising-related identifiers.

Carolina Advanced Medicine does not intentionally send protected health information, information entered into healthcare forms, or other sensitive health information to Google Analytics or Google Ads.

Information submitted through healthcare forms is handled separately from website analytics and advertising technologies.

Microsoft Clarity

We use Microsoft Clarity on certain informational pages of our website to better understand how visitors interact with the site. Clarity may collect website usage information through behavioral metrics, heatmaps, session replay, cookies, and similar technologies. We use this information to evaluate website performance, improve usability, and understand how visitors navigate our website.

Microsoft Clarity is not used on pages where visitors complete our qualification questionnaire or submit a consultation request. Carolina Advanced Medicine does not intentionally send health information, form responses, contact information, or other sensitive information collected through those pages to Microsoft Clarity.

For more information about how Microsoft collects and uses information, please review the Microsoft Privacy Statement.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, understand website usage, and measure advertising performance.

You can control or disable cookies through your browser settings. Disabling certain cookies may affect how some website features function.

How We Share Information

We may share information with service providers that perform services on our behalf, such as website hosting, form processing, communications, analytics, advertising measurement, technology support, or other business operations.

These providers receive information only as reasonably necessary to perform services for Carolina Advanced Medicine and are subject to applicable contractual and legal requirements.

We may also disclose information when required by law, regulation, legal process, or governmental request, or when reasonably necessary to protect the rights, safety, or security of Carolina Advanced Medicine, our patients, website visitors, or others.

Protected health information is used and disclosed only as permitted by HIPAA and as described in our Notice of Privacy Practices.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, alteration, or disclosure.

No website, electronic communication, or information system can be guaranteed to be completely secure. You should avoid submitting information through ordinary email or other communication methods if you are concerned about the security of that method.

Links to Other Websites

Our website may contain links to websites or services operated by third parties. Carolina Advanced Medicine is not responsible for the privacy practices or content of websites we do not operate.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or services.

When we make changes, we will update the effective date shown at the top of this page.

Contact Us

If you have questions about this Privacy Policy or how Carolina Advanced Medicine handles information collected through this website, please contact us:

Carolina Advanced Medicine
530 N. Elam Avenue, Suite C
Greensboro, NC 27403
Phone: (336) 814-2100